Fun Is Good, A Must Read by Jon Cudo
Fun is Good: The Book Review
by JON CUDO
Fun is good is ideal reading for anyone who wants to get more than a paycheck out of their life’s work, and is even more for anyone working specifically in sports marketing and promotions. Cudo reviews the book.
Veeck’s Fun is Good is a must read for anyone who wants to enjoy their life’s work more and unleash the excitement of opening night or the passion of a championship game in their daily lives. While the book’s countless examples are a treasure chest for sports promotions executives, they also are clear and understandable examples of Veeck’s Fun is Good Philosophy for those outside of sports.
Thanks to Mike Veeck for pushing not only the “cheap theatrics” that made his father a legend, but continue to shape his career and the lives of sports fans and sports professionals alike.